Profile

Jaime Acevedo

Jaime Acevedo

Modern Marketing Leader

Location:San Francisco, CA
Phone:(415) 940-5177
Website:http://jaime.webcredible.me

Professional Summary

I am a senior manager with 20 years of experience in digital marketing, demand generation, branding, website, application development, content management systems, and customer relationship management. I am passionate about achieving results, study analytics and performing to the best of my abilities to contribute to the overall success of the company. My passion is to build a team, coach and mentor new or existing team members and share our success with them.


Expertise

Planning and Strategy

I have received multiple awards for the development strategy and execution of small to large-scale campaigns. I have developed campaign strategy and direct the execution with perfection. My hands on experiences allow me to perform the work and verify production.

  • Develop campaign strategy for email, SEM, Social, landing pages, Microsites, and print
  • Project management of large scale integrated campaigns
  • Optimize campaigns to improve form submission, webinar registrations, and lead quality
  • Implement web governance, quality assurance, branding, and privacy/solicitation

Management Experience

I am an expert at building scalable departments based on the business need. Ensure team members are happy, achieving their goals, and contributing to the company. With my technical background, I am able to evaluate and develop their skill sets as well as develop junior managers.

  • Recruit and retain talented team members (onsite and remote US/globally)
  • Manage department expense budget, employee (salary/bonus), contractors, and vendors
  • Maintain culture of high standards with reasonable work-life balance
  • Manage workflows and resources across multiple marketing channels

Marketing Operations

I received my Eloqua Master Certification and have been an expert user since 2004. I also have experience with Responsys and received training in ExactTarget. I have implemented marketing automation platforms to customer relationship management (CRM’s) for Salesforce, SalesLogix, Pivotal, and custom internal applications.

  • Create and implement process, procedures, workflows, and quarterly/yearly reporting
  • Self-deployment of Eloqua instances, configuration, and IP warming campaigns
  • Expert in custom Eloqua API implementation, cloud connectors, and CRM integration
  • Expert in solicitation/regulatory policies for CAN-SPAM, CASL, EU, FINRA, and ADA compliance

Technical Experience

I have developed simple landing pages to complex websites, web applications, and Microsites. I have a passion for customer experience and ensure customers are able to find the right information. I have directed employees on the execution and have the capability to perform the work myself.

  • Art direction for layout in desktop, mobile, responsive, and application design
  • Hand coding of HTML5, XHTML, HTML (for email), CSS, and jQuery,
  • Server side programming in ASP.net, MS SQL, PHP, MySQL, and PERL
  • Expert in workflow process, development, QA, deployment, and release management

Resume

Work Experience

Senior Manager, Marketing Automation

March 2018 - Present
Intuit – Mountain View, CA

Intuit SBG develops a popular software QuickBooks with a few variations targeted at the bookkeeper and accountant professionals. I work with the QuickBooks Accountant business unit to promote and convert customers from trailers to paid subscribers.

Achievements
  • Developed the training automation program saving the department $60k a quarter
  • Designed and Deployed a First Time Use automated program for new customers
  • Deployed package automation programs to help sales exceed their quarterly targets
  • Developed multivariate testing strategies to achieve maximum campaign effectiveness

Principal and Strategist

June 2017 - Present
Ranemaker Consulting Group – San Francisco, CA

Founded a digital agency to provide services for digital marketing, marketing automation, email/web design, web application development, CX/UI, branding, CMS, CRM, analytics implementation, SEO/SEM, display advertisement, print production, and web server setup/consolidation. Managed a team of up to 8 contractors for custom design and programming, maintaining schedules and budgets.

Achievements
  • Consulted with customers to create their online/offline identity (business card, letter head, website, and social)
  • Implemented full solutions for highly customized applications and websites. Ensured they remained on track and on budget
  • Consulted with clients, analyzed traffic and recommended best approach for digital lead generation campaigns, web applications

Senior Manager of Retention

February 2017 - June 2017
Munchery, Inc. - San Francisco, CA

I was hired to create nurture and retention strategies for the conversion and retention of customers. I contributed to building our conversion funnel, campaign attribution model, increase demand, manage our pipeline, build campaign reports and drive traffic using multiple channels. Many of our nurture tracks contain channels such as email, SMS, Push, In-app notifications, social, website, and print. Through the implementation of custom tracking, I lead the team to understand where our low click through rate was occurring and improved our campaign effectiveness. Implemented process and procedures for campaign execution.

Achievements
  • Decreased our customer acquisition cost while increasing our long-term value for each customer
  • Created highly customized multi-channel integrated campaigns to generate demand for our product
  • Improved the customer experience from a digital channel to successful orders that increased sales

Director of Marketing Operations

June 2015 - February 2017
First Tech Federal Credit Union - Mountain View, CA

As the Director of Marketing Operations, I was hired to take our digital marketing efforts to the next level. Implement real up to date best practices for marketing automation, improve our data quality and segmentation, implement campaign attribution, establish ROI models, and deepen our integration into Salesforce. I hired team members for each vital role and our team partnered with marketing managers and product managers to develop high revenue generating campaigns.

Achievements
  • Created cross-functional processes between marketing managers and our team to increase collaboration and efficiency
  • Created lead module for Business Units to see their full lead pipeline
  • Developed ROI model to compute channel performance and to demonstrate campaign effectiveness
  • Developed and Improved our member onboarding program where we were able to create a lift of 60% in new membership satisfaction
  • Created new multi-channel integrated campaign to improve deposits. Improved campaign performance by 20% from previous year

Vice President, Digital Marketing Group Manager & Strategist

May 2012 - June 2015
Wells Fargo Bank, N.A. - San Francisco, CA

I was hired to create a new Digital Marketing Center of Excellence (COE) internal agency for the commercial side of the bank. I scaled the department from two direct employees to a team of forty-eight global employees and contractors. I implemented the request process and project management through Aprimo, branding review, governance, and managed resources for campaign execution across all marketing channels. Awarded for demonstrating a high level of service, product knowledge, and digital marketing expertise.

Achievements
  • Managed and negotiated Eloqua enterprise contract for ten accounts, saving over $500,000.
  • Created requirements, business case, technology, and budget to expand department globally to save our department $450,000 per year in contractor and agency fees.
  • Implemented custom vehicle tracking and measurement for campaign optimization allowing us to measure marketing vehicle effectiveness for each campaign.

Vice President, E-Business Solutions Manager

July 2007 - May 2012
Wells Fargo Bank, N.A. - San Francisco, CA

I was hired to establish email marketing for the commercial Treasury Management line of business. I developed business requirements, security review, contract negotiation, and self-deployment of the Eloqua application. I created workflow processes, governance, branding, and QA review. I managed six contractors and supervised marketing consultants in the execution of marketing programs.

Achievements
  • Created highly customized integrated lead generation marketing campaigns
  • Developed strategy for a complete webinar experience from Eloqua to Adobe Connect and On24 that rose participation rates over 72%. Qualified attendees for Certified Treasury Professional (CTP) Credits by developing a custom email program.
  • Developed the strategy, security, hardware cost assessment, CX, wireframes, design, development, and launch of a high traffic customized training application.

Corporate Webmaster

June 2002 - July 2007
Ellie Mae, Inc., Pleasanton, CA

I implemented and managed the Eloqua platform, corporate website, and custom web applications. I managed three redesigns of our website and integration of Eloqua into internal applications and CRM. I managed paid, organic search, and conducted traffic tests. I managed a team of four contractors.

Achievements
  • Developed nurture program to drive 3K paid user registrations to the Encompass Summit.
  • Managed cross-departmental teams of developers, dba’s, and sales operations for development of a functional online demo that led to a shortened sales cycle.
  • Created the strategy and execution for online marketing campaigns that incorporated dynamic forms, surveys, and event registrations through the use of customized personalized URL’s.

Senior Web Manager

March 2001 - June 2002
Ellie Mae, Inc., Pleasanton, CA

I supervised a team consisting of developers, designers, and account managers. I coached and developed my team to create cutting edge websites. I created processes to improve efficiency and maintain 5K websites. I consulted with sales, account managers, and customers for website design.

Achievements
  • Created customized forms to capture leads using JS, ASP, and MS SQL
  • Compiled website sale and transactional volume reports for executives
  • Worked with product managers, ASP developers, and UX to improve website product offering

Senior Web Manager

June 1998 - March 2001
Contour Software, Inc., Campbell, CA

I managed the web department and was challenged to bring the business unit to profitably. My team consisted of web designers, account managers, and programmers. I worked closely with customers, sales, and support to understand issues and fix them. I led the team to develop new custom products that were easier to use, setup, and was offered in English and Spanish. Our department turned a profit within six months and our customer base began to grow.

Achievements
  • Implemented process and procedures that reduce setup time from two weeks to three days.
  • Developed partnerships with sales, marketing, support and accounting to support growth.
  • Developed new products using technologies in XHTML, Flash, JavaScript, PERL, and MySQL

Forms Designer (Electronic/Print)

February 1997 - June 1998
Contour Software, Inc., Campbell, CA

I managed the web department and was challenged to bring the business unit to profitably. My team consisted of web designers, account managers, and programmers. I worked closely with customers, sales, and support to understand issues and fix them. I led the team to develop new custom products that were easier to use, setup, and was offered in English and Spanish. Our department turned a profit within six months and our customer base began to grow.

Achievements
  • Implemented process and procedures that reduce setup time from two weeks to three days.
  • Developed partnerships with sales, marketing, support and accounting to support growth.
  • Developed new products using technologies in XHTML, Flash, JavaScript, PERL, and MySQL

Workshops and Seminars

2014

Culture Navigator, Support of Global Teams

Wells Fargo Learning Center, San Francisco, CA
2014

Transformational Leadership

Xponents, San Francisco, CA
2014

The 7 Habits for Managers

Franklin Covey, San Francisco, CA
2013

Extraordinary Leadership

Wells Fargo Learning Center, San Francisco, CA
2013

Emotional Intelligence

Xponents, San Francisco, CA

Certifications and Degrees

2011

Latino Leadership Program

University of California, Los Angeles, CA
2010

Certified Eloqua Master

Eloqua University, Toronto, ON
2008

Certified Email Marketing and Landing Page Optimization Expert

Marketing Experiments, Miami, FL
1997

A.S. Business Administration

Heald Business College, Salinas, CA

Achievements

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Interests

My Family

My kids are my first love: Dimitri Alexander (14) and Sofia Anastasia (11). Deeply involved in their sports and activities from their summer swim team, my daughters Synchronized Swimming, and my sons Waterpolo. You can find me as team dad to choreographing the Aqua Pops Synchro show.

Hobbies

Cub Scout Leader by day, volunteer professional music dj for special occasions. I have a love and passion for music, it's a way for me to relax and stay focused. I love to fish with my son, play soccer, and football with him. I also love drawing and photography. During the warm nights, I love to sit outside and look up at the stars with a glass of wine.

Excercise and Fitness

Born and raised on the beach of Santa Cruz California, I loved to run on the beach in the mornings, and ride my mountain bike through the trails behind UCSC. Although now a days I am more of a crossfit and weight lifter. I studied Tae Kwon Do and Mixed Martial Arts well over 10 years.